empowering strategy + Outstanding design = Purposeful Branding

Our Branding Strategy & Design services

Four Packages tailored to your business

A guideline of what our packages include.

01.

Brand Strategy


Brand Intensives

Our Brand Strategy Package offers business owners a holistic approach to enhance both their business and brand strategies, complemented by practical marketing insights. It's a tailor-made solution comprising flexible, in-depth workshops customised to each business's unique needs.

    1. Uncovering Your Essence: Identify core skills and values.

    2. Navigating the Competitive Landscape: Analyze your market.

    3. Understanding Your Audience: Analyze audience needs.

    4. Market Research Deep Dive: Examine competitors and market trends.

    5. Crafting Your Unique Position: Define brand concepts and messaging.

    6. Mapping Your Path Forward: Ensure brand cohesion and create a roadmap.

02.

Brand Strategy & Design


Brand Intensives + Design

Our Brand Strategy & Design package empowers business owners to enhance their business and brand strategies, integrating a cohesive brand design. This personalized package merges in-depth Strategy workshops with design sessions tailored to your unique business needs.

  • Strategy:

    1. Uncovering Your Essence: Identify core skills and values.

    2. Navigating the Competitive Landscape: Analyze your market.

    3. Understanding Your Audience: Analyze audience needs.

    4. Market Research Deep Dive: Examine competitors and market trends.

    5. Crafting Your Unique Position: Define brand concepts and messaging.

    6. Mapping Your Path Forward: Ensure brand cohesion and create a roadmap.

    Design:

    1. Moodboards

    2. Brand Colour Palette and Textures

    3. Typography Selection

    4. Logo Suite: Primary Logo, Secondary Logo, Round and Square Logo, Brand Icons

    5. Design Placement: Logo placement in Graphics, Colours and Photography

    6. Brand Mock-ups

    7. Brand Look Board

    8. Delivery

03.

Brand consulting


Brand Sprints

These consultancy sprints cater to companies or business owners seeking clarity, direction or structure regarding their current position and potential business and branding directions. Each Sprint includes a total of 8 hours of consultancy, which can be scheduled as two half-day sessions or four 2-hour sessions for your convenience.

    1. Brand Strategy Clarity

    2. Rebrand Strategies

    3. Brand Naming

    4. Target Audience & Market Research Analysis

    5. Brand Positioning Techniques

    6. Translating Brand Strategy into Design

    7. Brand Design Direction Support

    8. Building a message that connects with the audience

    9. And more…

04.

Brand consistency


For businesses that already have branding

This package is tailored to assist businesses that have existing branding but want to enhance their brand consistency across various platforms. Our services encompass the design of client-facing documents, social media posts, blog content, packaging, merchandise, and more, ensuring a cohesive and unified brand presence.

Add-ons


We offer a range of supplementary services that can be integrated into your Strategy & Design packages, such as Website Design (Squarespace, Wix, and Shopify), Packaging Design, Merchandise Design, Social Media Profile, Calendar, and Template Design, Launch Party Support, Print Materials (Leaflets, Menus, Portfolios), Creation of Other Client-Facing Documents. These services can be seamlessly added to enhance your tailored package.

Want to know more?

We understand that your business is one of a kind- which is why we believe in addressing your specific needs in a truly customised way.

Now that you know the general guidelines for each package, get ready to let the real magic unfold after our initial call. That's when we will work together to create a tailored proposal that perfectly aligns our services with your unique requirements.

FAQs

  • Our process typically involves an initial consultation, followed by the proposal, contract, and the first (or only) invoice. After that, we move on to onboarding, the project itself, the final invoice (if not previously paid) and finally, the off-boarding phase.

  • Yes, brand strategy is crucial. Whether we work on it together or not, we don't engage in brand design without a deep dive into brand strategy first. We believe this is a fundamental part of the process for a successful outcome.

  • No, we don't offer standalone logo design services. We believe that logos, on their own, are not sufficient for a brand to stand out. Our approach is to deliver a full branding suite that encompasses all the elements necessary for a distinctive brand identity.

  • Our packages are entirely customized to meet your specific needs. To provide you with a general idea of the investment level, our lowest package (Brand Consultancy) starts at £800, while our Strategy and Design packages begin at £1200 and can vary based on your requirements.

    We prioritize transparency, and there are no hidden costs. Once we've established the initial budget and defined the necessary materials, we will provide you with a clear proposal, contract, and invoice that encompass all the agreed-upon details. In the event of a project extension or the inclusion of additional services, any additional charges will be in accordance with the terms specified in the contract.

  • We offer two payment systems:

    1. Payment done upfront when the contract is signed

    2. Payment done in two chunks:
      - 50% of the total package value once the proposal is signed
      - The remaining 50% once you approve all of the final content and before we send you your new branding material.

    Payments can be made via Wise, Bank Transfer or Paypal.

    As for turnover time, it depends on the package you choose- some projects take a month, others 6+ months. Let us know from the start your ideal dates to launch or relaunch your business so that we can design a timeline together.

  • We will provide you with all the artwork in multiple formats, including JPG, PNG, PDF, and EPS (vector files), via Google Drive.

    Please note that the original artwork files remain the property of Vago Designs. However, you will have ownership of all the digital files sent to you in JPG, PNG, or PDF formats, and you are free to use them as long as it complies with the terms specified in our contract.

  • Open communication is vital for a successful collaboration. Most of our communication will occur via email or calls, including video calls, with an ideal frequency of once a week during our partnership.

    Your input is highly valued. This is your business, and everything we create should align with your vision. Our collaboration will involve you in the decision-making process, ensuring you feel confident and excited about your brand's future. While we guide the creative journey, we encourage your involvement by sharing our design knowledge and allowing some flexibility in our design process. This empowers you to make informed choices and ensures your brand communicates the right message.