va·go . portuguese for ‘’not filled’’

Get to know more about our branding journey and what we do

Branding with intention. for businesses that care.

Branding isn’t about fitting into someone else’s mould. It’s about creating a visual and strategic foundation that feels true to you, your audience, and your business goals. At Vago, I don’t believe in rigid rules or overnight formulas. Instead, I focus on understanding you first – how you work, what drives you, and what your vision truly is. Only then can we create a brand that feels authentic and empowers your growth.

strategic branding and design for beauty, wellness, and lifestyle businesses worldwide

MEET Sofia

I’m an adventurer, food lover, and music and arts enthusiast from Portugal. My 20s took me on a journey across four countries, where I went from graduating in Architecture to exploring advertising, sales, digital marketing, and social media. Over the past decade, I’ve built a diverse skill set that led me to my true passion: helping businesses build strong foundations for sustainable growth.

Through Vago, I combine strategic branding, business consulting, and coaching to empower founders to create brands rooted in clarity and confidence. Above all, my work is about guiding business owners to trust their vision and build with purpose.

Let’s work together

Rebranding services for beauty and lifestyle
Beauty brand designer Europe UK USA
Brand identity and packaging design
Branding templates for beauty businesses

from jenni davies

client testimonial

The owner of Chill Creative and a master of Copywriting + Storytelling Strategy

Close-up of a digital thermometer showing temperature reading and a glass of water with ice cubes on a table.

‘’You’ve definitely found your calling. Everything that was in my head... you put it into design’’

client testimonial from Emma Gray, EMpathrive

Illustration of a person looking at their phone, with various icons representing social media, email, and messaging around them.

  • Who I work with

    I partner with beauty, hair and lifestyle brands, make-up, skincare and haircare businesses, wellness coaches, hotels and airbnbs, and community-driven projects worldwide – from the UK, USA, and Europe to the Caribbean and Africa.

  • How I work

    My process is simple and intentional:

    1. Discover You: Understand your skills, values, and vision.

    2. Explore Your Market: Research your industry, competitors, and audience deeply.

    3. Design & Strategise: Create a brand identity and strategy that feels cohesive, confident, and ready to support your growth.

  • Why Choose Vago

    I ask questions others don’t. I listen to what’s said – and what isn’t. If you know what you want your brand to feel like but struggle to articulate it, I’ll help translate your vision into strategy and design with clarity and confidence.

  • What You Can Expect

    ✔️ A brand rooted in meaning and strategy
    ✔️ Clarity on your market positioning
    ✔️ Designs that resonate with your audience
    ✔️ Confidence to grow your brand with purpose
    ✔️ Guidance and honest support every step of the way

Let’s create a Brand foundation that empowers your next chapter.