Meet MxN FOURTY
Eyewear inspired by the rebellious '90s grunge era, born from the vibrant streets of New York and New Jersey.
INTRODUCING THE BRAND
Concept: MxN Fourty stands as a brand that seamlessly fuses retro and timeless aesthetics with a dedication to building a community where individuality and self-expression shine through beautifully designed frames.
Ultimate goal: To empower people to embrace their authenticity and unique style. MxN aims to revolutionise eyewear by offering an immersive and distinctive experience, using their frames as a platform for self-expression.
USP: MxN stands out by creating a lifestyle choice where every wearer can build their own personal and unique style by choosing the frames that best represent their ID.
Target audience: MxN caters both to the bold and rule breakers and to those who are looking for timeless pieces and eyewear to support their journey of exploration with individuality and personal style.
Brand Adjectives: Edgy, Unapologetic, Passionate, Nonlinear, Original
InspiringTone of Voice: Modern, Smart, Community-driven, Current, Engaging
BRAND DESIGN
Moodboard & Colour palette
Logo Suite
The logo offers a design that is modern, bold and edgy. The goal was to connect the letters MxN to create a monogram that could be placed on the frames.
THE BRAND’S LOOK
The launch
To celebrate the relaunch of MxN, Mimi (the Founder) organised a Soirèe with some of her closest friends to introduce the new branding and products. Here’s a quick review of that special and successful day.