Logo for Lash'd Up LDN Professional featuring stylish text on a beige background.

Meet LASH’D UP LDN

A beauty brand bringing you qualified, safe, insured & trained services specialising in Lashes & Brows Artistry and Education.

INTRODUCING THE BRAND

Concept: Lash'd Up Ldn, epitomises excellence in lash extensions services and products. Rooted in the belief that every individual deserves to adorn themselves with confidence, the brand draws inspiration from the idea that each client's eyes are a canvas for beauty and self-expression.

Ultimate goal: To ensure that every lash extension service exceeds expectations, adhering to the highest standards of quality and craftsmanship, and empowering clients to embrace their unique beauty with confidence.

USP: Offering premium lash extension services at accessible price points, the brand's emphasis is on customisation, allowing clients to express their unique style and personality through tailor-made lash designs.

Target audience: Clients who view their eyes as a focal point for self-expression and empowerment.

Brand Adjectives: Resilience, Quality, Confidence, Knowledge, Beauty

InspiringTone of Voice: Respectful, Feminine, Knowledgeable, Trustworthy

Woman looking in mirror, applying eyelash extensions, with text 'Lash'd Up LDn Professional' Branding
Lash'd Up LDN Branding. A close-up of a young woman with makeup, large hoop earrings, a nose ring, wearing a blue headscarf, smiling subtly in a dimly lit environment.
Lash'd Up LDN Branding. Close-up of a woman with dark hair styled in a sleek ponytail, wearing makeup, diamond earrings, and a leather top, standing indoors with a wooden background.

BRAND DESIGN

Moodboard & Colour palette

Collage of elegant lifestyle scenes. Moodboard and colour palette for Lash'd Up LDN Branding.

Logo Suite

The logo offers a design that is modern, bold and edgy. The goal was to connect the letters MxN to create a monogram that could be placed on the frames.

Black logo with minimalist text reading "LASHD UP LDN PROFESSIONAL".
Lash'd Up LDN Branding. Minimal Brand mark. Stylized black letter logo on a light beige background, featuring the letters J, U, and L interconnected.

THE BRAND’S LOOK

Lash'd Up LDN Branding. Close-up of a beige textured paper with an embossed, stylized logo in dark ink, featuring the integrated letters U and J.
Lash'd Up LDN Branding. Flyer for Lash Up LDN, a lash artistry and education salon, featuring a woman with dark hair and makeup, holding a mirror and applying eyelash extensions, set against a dark gray background.
Lash'd Up LDN Branding and Packaging. Stacks of business cards on a light surface, one card displaying the name Nadine Nonye, Lash Artist & Educator, with contact details, and the other card reading Lash Up LDN.
Lash'd Up LDN Branding and Packaging. Premium shopping bag with logo mock-up.
Lash'd Up LDN Branding and Packaging. Mock-up Set of six pairs of false eyelashes in a white plastic case labeled "LASH'D UP LDN BEAUTY" on a light marble surface.
Lash'd Up LDN Branding and Packaging. False eyelashes with packaging, tweezers, and a spoolie brush on a marble surface.
Lash'd Up LDN Branding and Packaging. Sign for Lash Up LDN, a lash artistry and education salon.
Interior of a lash artistry and education salon named LASH'D UP LDN with minimalist decor, featuring a light gray reception desk, white sofa, small white table with a potted plant, beige curtain, and shelving with books and vases on a textured beige wall.

The launch

To celebrate the relaunch of Lash’d Up LDN, we created a series of collaborative posts between Vago and Lash’d Up LDN Instagram profiles. With over 13k post views, these posts signalled a great digital launch for the brand, asserting their place in the beauty market even further.