Meet Honed Films
Honed Films is a newly built Video Strategy and Editing Company. Created by James, a Videographer with commercial experience, Honed aims to tell great stories through the power of storytelling and great video content.
Ready to explore how Vago helped him- and can help you? Keep reading!
The JOURNEY
BEFORE the project
Prior to our collaboration, the business had a general concept, some market insights, and established goals. However, it was lacking a business name, a clear brand message, and a means of effectively describing the business to its target audience. Additionally, a brand design was yet to be developed.
PART 1 - Strategy
The brand strategy process unveiled the business' core purpose, the inspiration behind it, the brand concept and name, a comprehensive service description, its mission, and set of goals. This was followed by in-depth market research, competitor analysis, and a thorough understanding of the target audience.
PART 2 - design
Armed with a precise business description and a well-defined positioning strategy, we seamlessly translated all the strategic concepts into a brand identity design. This design was not only a true reflection of the brand's core essence but also designed to resonate with the intended audience. This creative journey included moodboarding, the development of a tailored colour palette, a logo design suite, and a range of mockups that provided a sneak peek into the brand's future expansion.
AFTER THE PROJECT
At the end of our journey together, the business found its identity. Not only a Brand Strategy that included a new name, positioning and growth strategies, audience targeting ideas, clear copy, and brand tone of voice but also a fresh, cohesive and distinctive brand identity perfectly aligned with the business goals.
INTRODUCING THE BRAND
Concept: HONED FILMS, the brand meticulously crafted through this process, embodies its name's essence: refinement over time. It is a video production company specializing in creating and editing purposeful content for brands of all sizes. With a mission to forge connections through storytelling, maintain enduring relevance, and provide brands with lasting longevity, Honed Films stands at the intersection of creativity and impact.
Ultimate goal: Help businesses and brands increase their awareness, reach and sales conversion through video content.
USP: Strong Strategy approach that helps clients clarify their goals and needs, to then build content that is intentional and effective.
Target audience: Lifestyle, Personal and Commercial Brands.
Brand Adjectives: Bold, Professional, Connected, Involving, Memorable, Timeless
Tone of Voice: Human, Knowledgeable, Confident, Relatable, Purposeful
BRAND DESIGN
Moodboard concept & Colour palette
Logo Suite
The logo has a minimal shape, with a slight boldness at the edges of the typeface. It’s spacious, with an equidistant gap between letters. Apart from customising the font’s kerning and horizontal scale, I’ve also added a couple of cuts on the H and E, giving the logo two stand-out elements that can be transported into the Brand Mark.
THE BRAND’S LOOK
What happened after the project?
By the end of our collaboration, Honed Films had a well-defined business strategy that enabled them to craft a compelling brand story that resonated with their audience, and proficiently positioning their services as solutions to their needs. Simultaneously, they developed a brand identity that embodied the brand's essence with a bold yet minimalist aesthetic, inspiring feelings of trust and growth in their audience.
One year later, Honed Films has maintained its original concepts, building a diverse portfolio with various commercial, retail, and hospitality brands. Most recently, they partnered with a Golf project, helping produce their YouTube channel and podcast videos.
The company’s dedication to its original goals remains unwavering, still very much focused on making an impact in the storytelling world.
