Logo for DBP Hair, a hair and wig services business established in 2016, with a dark background and minimalist design.

Meet DBPHAIR

A premium hair salon dedicated to providing exceptional services for women.

Ready to explore how Vago helped them- and can help you? Keep reading!

The JOURNEY

BEFORE the project

Before our collaboration, DBPHAIR had been operating for nearly 7 years. Daniela, the business owner, had already built a strong presence within the hair community thanks to her exceptional customer service and high-quality hair products. Nevertheless, she aspired to rebrand the business, elevating it to a more premium service with a refreshed and glamorous aesthetic. She also wanted an entirely new website and booking system.

PART 1 - Strategy

We started our journey with an intensive half-day strategy session. During this session, we delved into the business's core purpose, the inspiration behind it, the brand concept, a comprehensive service description, its mission, and set of goals for the future. Subsequently, we conducted thorough market research, analyzed competitors, and gained a deep understanding of the target audience.

PART 2 - design

With a clear vision of how we wanted to turn the business into a premium, distinguished brand, we began the process of defining a brand identity design. This design not only authentically mirrored the brand's core essence but was also crafted to resonate with its audience. The creative journey involved developing moodboards, a bespoke colour palette and logo design suite, and producing mockups to offer a glimpse into the brand's future expansion. Additionally, we designed an entirely new website to complete this transformation.

the launch party

After finalising all the design elements, we shifted our focus to organising the launch party to introduce the new era of DBPHAIR. For this event, we arranged the venue, designed merchandise and packaging, created decorations, and curated interactive activities. These elements not only showcased the brand's new image but also generated excitement for this exciting new chapter of the business.

INTRODUCING THE BRAND

Concept: A premium hair salon dedicated to providing exceptional services for women. DBPHAIR is on a mission to elevate the industry by providing a complete experience that goes beyond hair, creating a personalised, special and bespoke moment for every client.

Ultimate goal: To uphold the three pillars that define who they are and how they work: quality, individuality and communication.

USP: The knowledge and education about hair, and the quality of the service and products.

Target audience: A clientele that wants stunning day-to-night hair, with premium quality.

Brand Adjectives: Ambitious, Achieving, Balanced, Authentic

Tone of Voice: Professional, Respectful, Smart, Caring, Contemporary, Elevated

Woman with straight, black shoulder-length hair having her hair combed by a hand holding a black comb.
A woman with long, straight black hair and dark skin, sitting in a beige armchair against a plain white background, looking over her shoulder at the camera.
Three women posing closely against a neutral background, with straight and wavy hairstyles, wearing strapless white tops and looking at the camera.

BRAND DESIGN

Moodboard & Colour palette

A collage of elegant black and white and color photos of women with diverse hairstyles, fashion, and accessories, along with minimalist interior design images and close-ups of textures and objects.

Logo Suite

The logo offers a design that is simple and minimalistic. The idea was to let the brand mark shine, creating a unique emblem that combined the letters ‘dbp’ into one shape.

Dark brown promotional poster for DBP Hair, a hair and wig services business, featuring a minimalist logo and elegant white text.
Logo for DBP Hair, a hair and wig services business, on a beige background.
Minimalist geometric abstract with circle and curved lines divided by a vertical line
Minimalist line drawing of a doctor’s stethoscope with a center dividing line, on a beige background.

THE BRAND’S LOOK

Two women with styled hair, one with straight black hair and the other with wavy blonde hair, posing closely together against a neutral background. Text on the image reads 'DBP HAIR' and 'HAIR & WIG SERVICES'.
A woman with long, straight black hair leaning back on a beige chair, wearing a beige top, in a studio with a plain gray background.
Business card for a hair salon named DBP Hair, featuring a photo of a woman with long straight black hair, placed on a round black tray with a white background.
Travel brochure for a hair salon featuring a woman with long straight black hair, contact information, and several pages with hair care tips and images of women with different hairstyles.
A collage featuring three overlapping loyalty and satisfaction cards. The largest card is a loyalty card with 4 filled circles and a note about 50% off. The second card is a satisfaction card with a 5-star rating and space for feedback. The third card is a woman with blonde hair, wearing glasses, and a beige top, partially visible behind the other cards.
DBPHAIR Brand design. Folded salon price list brochure featuring a woman with long black hair, with text for hair services and prices on the reverse side.
DBPHAIR Packaging boxes, shopping bag, business card, and a photo of two women with hair and dark makeup, all branded with 'DBP Hair' for hair products, arranged on a light surface.
DBPHAIR storefront sign with DBP Hair logo, featuring a poster of a woman with long, straight black hair and business hours listed on the glass door.
Hair and Beauty Packaging. Three hair care products from DBP Hair, including a serum, conditioner, and shampoo, are displayed on a white pedestal against a neutral background with a light shadow.
Hair and Beauty Branding and Packaging. A dark brown bottle of DBP Hair Deep Wig Hydration conditioner with a pump dispenser, floating above a white cylindrical surface against a gradient background.
Hair and Beauty Branding, Prints and Packaging. Two loyalty cards, one white and one dark brown, overlapping on a white surface, with minimalist text and geometric line designs.
Modern hair salon with a styling chair in front of a dark wood accent wall, a large mirror, and a small table with green plants. Artwork of a woman with long black hair on the wall, large potted plants on the left, and pendant lights hanging from the ceiling.

The website

The launch party

After working together for five months, we finally reached the long-anticipated launch party. With 250 confirmed guests, we made sure to choose a spacious venue that could comfortably host everyone and display the new branding and products. Together, we created various materials, such as business cards, loyalty cards, thank-you cards, stickers, boxes, branded menus, custom table cards, and decorative elements.

The primary goal of the launch party was to unveil the new branding, showcase the revamped website, and introduce the new product line to the guests, many of whom were loyal DBPHAIR clients. Not only did we achieve that, but we also created a special and memorable evening for the business and all the guests.

Since then, the DBPHAIR team has quickly filled all their available booking slots for the upcoming months. They've also received praise for the new brand look and an overwhelming outpouring of support and enthusiasm from their clients, who eagerly anticipate the brand's new era.

DBPHAIR Launch Party. Packaging and sticker design. Brown paper cups filled with colorful candies and marshmallows on a wooden shelf.
DBPHAIR Launch Party. Packaging and sticker design. Row of vanilla cupcakes with white frosting and circular decorative edibles with logo on top, arranged on a wooden shelf.
DBPHAIR Launch Party. Packaging and sticker design. Rows of small paper cones filled with colorful candies, tied with string and displayed on wooden shelves.
DBPHAIR Launch Party. Packaging and assets design. Table with promotional materials, cupcakes with logo, and a white sign for DBP Hair, inside a room with large windows.
A menu sign featuring different drink options, with two sections labeled 'The Bar' and 'Let's Drink'. 'The Bar' lists alcohol, soft drinks, and fizzy drinks, including items like Hennessy, Ciroc, rum, apple juice, cranberry juice, tropical juice, coke, lemonade, and energy drinks.
Packaging Design. Several glasses of rosé wine on a shelf, labeled with logo tags.