Campaign BLUE logo design.

Meet CAMPAIGN BLU

An agency focused on Influencer Marketing for Top-tier brands, crafting bespoke influencer marketing strategies across Europe, the UK, and the Middle East.

INTRODUCING THE BRAND

Concept: Campaign Blu is a premium influencer marketing agency that creates impactful campaigns for top-tier brands across the UK, Europe, and the Middle East. The agency specialises in end-to-end campaign management, from strategy to execution, with a track record that includes successful projects with industry giants like L'Oréal, ASOS, and Prada.

Ultimate goal: To transform influencer marketing by promoting diversity and inclusion while delivering exceptional results.

USP: What sets Campaign Blu apart is its unique blend of professionalism, creativity, and hands-on execution. The agency works with some of the biggest names in the industry, offering bespoke solutions tailored to each client's specific needs.

Target audience: Premium brands seeking innovative influencer marketing campaigns that drive engagement and deliver results.

Brand Adjectives: Professionalism, Quality, Confidence, Authenticity, Inclusivity, Collaboration. Trustworthiness, Achievement

Tone of Voice: Professional, Modern, Smart, Straightforward, Elevated

Campaign Blue. Influencer Marketing Agency Branding and Website.
Campaign Blue. Influencer Marketing Agency Branding and Website.
Campaign Blue. Influencer Marketing Agency Branding and Website. Close-up of a person holding a pink lipstick-shaped item with the word 'PRADA' on it.

BRAND DESIGN

Moodboard & Colour palette

Campaign Blue. Influencer Marketing Agency Branding and Website. Moodboard and Colour Palette. A collage of various images including fashion, technology, travel, art, and branding.

Logo Suite

The logo offers a design effective and bold, fitting within this market with a competitive edge.

Campaign Blue. Influencer Marketing Agency Branding and Website. Logo Suite Design.
Campaign Blue. Influencer Marketing Agency Branding and Website. Logo Suite Design. Brand Mark Design.

THE BRAND’S LOOK

Two business cards, black and light gray, with the black card placed on top of the gray, on a white surface. Contact information for Lola Mustapha, CEO of campaign BLU.
Collection of branding materials including posters, business cards, buttons, and a mobile phone screen for Campaign Blue, a marketing campaign involving perfume and luxury brand Rolex Saudi Arabia. The materials prominently feature the logo and blue color theme.
Identification badge for Lola Mustapha, CEO of Campaign BLU, attached to a blue lanyard.
Screenshots of a social media profile and app interface for Campaign Blu, an influencer marketing campaign for top-tier brands, showing profile picture, follower count, following count, news feed with posts, and trending topics.
Below are logos for Sephora, Armani Beauty, Coca-Cola, Audible, MAC, Prada Beauty, and The INKEY List. The slide features three sections: a photo of a group of people dining, a highlighted text 'Skin Changes. Own It.', and a portrait of a woman with red lipstick and an orange top.
Collage of three TikTok videos featuring makeup routines, a woman at a perfume store, and a woman holding pink blush compact. Campaign Blue. Influencer Marketing Agency Branding and Website. Logo Suite Design.

The website

The launch

The main objective of the launch day was to commemorate Lola's birthday by unveiling Campaign Blu. To ensure a strong start, we collaborated with Honed Films to produce a unique video that would mark the beginning of this new chapter for her business. With more than 19k views across Instagram and LinkedIn, the launch day proved successful, sparking authentic interest in Campaign Blu.