BranD Strategy & Design Course

Build your own brand from the ground up with your Step-by-step Strategy to Design Cycle.

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turn your business vision into a
powerful brand that attracts & converts.

What is the course

A complete, guided system to help you craft a strong brand foundation, design your brand identity, and create visuals that attract your ideal clients.

Essentially, it's our entire process to design a brand—placed right in your hands.

A powerful brand is about creating a cohesive experience that speaks to your audience’s needs, desires, and aspirations. In this course, you’ll discover exactly how to turn your vision into a magnetic brand that truly connects and converts.

Whether you’re a new entrepreneur, designer, or established business owner looking to refine your brand, this step-by-step program will equip you with the tools and strategies you need to stand out.

  • Who is this for

    Brand New Business Owners
    Entrepreneurs launching a business who need a clear, compelling brand. Especially those frustrated with DIY branding and looking for a proven, step-by-step system.

    More Experienced Business Owners
    Business owners aiming to rebrand and perfect their craft to attract high-value clients with strong branding. Especially those who have had a business for awhile but are lacking the focus to see it thrive.

    Other Designers
    Designers wanting to elevate their strategy and design skills. Especially those who struggle with turning the theory behind strategy into a brand identity design that is effective and coherent with the core of the business.

  • Who is this *NOT* for

    Those Looking for a Quick Fix
    This isn’t a quick-fix solution promising instant sales and clients. Instead, it’s a sustainable, well-structured system for long-term growth and brand recognition. You’ll walk away with a comprehensive Brand Strategy & Identity Design Guide, uniquely tailored to your business.
    While we will touch on Marketing & Sales, the primary focus is on building a strong brand foundation. If you’re looking for purely sales and marketing techniques, this will not be the right fit for you.

    If You’re Not Willing to Put in the Work
    This course requires real effort. You’ll need to dig deep, gain a thorough understanding of your business, your audience, and how to meet their needs through a premium, memorable experience. If you’re only after a quick logo or aren’t ready to commit to developing your Brand Strategy & Design, there are other options that might be more suitable.

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how does it work and what will you get?

This course is divided into three powerful parts:

1. Brand Strategy- To help you define your purpose, audience, and position in the market—so that every decision you make moving forward is laser-focused and intentional.

2. Brand Identity Design- With your strategy set, it’s time to turn your ideas into captivating visuals. This section covers everything from your logo suite to a complete brand board.

3. Mapping Your Launch and Post-Launch- You’ve built your brand. Now, it’s time to launch it to the world and ensure it continues to grow and thrive.

+ Extra Masterclass: How to build your social media presence by leveraging video content.

Per module, you will find: Video Lessons, Templates to build your own Brand Strategy & Identity Design Guide & Supporting PDFs to walk you through every step.

Part 1

Brand Strategy

Part 2

Brand Identity

Part 3

Mapping the launch

What’s inside?

All the details of the course.

    • Purpose: Define the visual style of your brand.

    • Why It Matters: Establishing mood, style, and personality is the key to a cohesive visual identity.

    • Outcome: A completed Moodboard showcasing your brand’s aesthetic.

    • Purpose: Build a purposeful color palette using color psychology.

    • Why It Matters: Colors communicate emotion and reinforce your brand’s identity.

    • Outcome: A custom color palette that aligns with your brand’s messaging.

    • Purpose: Create a versatile and memorable logo.

    • Why It Matters: Your logo is often the most recognizable part of your brand.

    • Outcome: A complete logo suite, including variations for different uses.

    • Purpose: Choose fonts that convey your brand’s personality.

    • Why It Matters: Typography plays a crucial role in building a cohesive aesthetic.

    • Outcome: A defined typography direction with specific guidelines.

    • Purpose: Visualize your brand in real-life applications.

    • Why It Matters: Seeing your brand in action ensures you’re on the right path.

    • Outcome: Professional-looking mockups you can use to evaluate and showcase your brand.

    • urpose: Gather all your visual assets in one cohesive guide.

    • Why It Matters: A comprehensive brand board keeps your branding consistent across platforms.

    • Outcome: Your fully developed brand identity, ready to launch.

    • Purpose: Clarify your brand’s mission, values, and unique positioning.

    • Why It Matters: A clear foundation ensures your messaging and visuals feel cohesive and resonate with your audience.

    • Outcome: A well-defined Brand Core Statement that serves as your brand’s north star.

    • Purpose: Get crystal clear on who you’re speaking to and what they care about.

    • Why It Matters: Understanding your audience is essential to craft messages and visuals that attract and convert.

    • Outcome: A detailed Ideal Client Persona and insights into how to connect with them.

    • Purpose: Learn how to position your brand effectively within your market.

    • Why It Matters: Competitor analysis and finding your unique white space helps you stand out and carve your own niche.

    • Outcome: A strategic market analysis that informs your branding decisions.

    • Purpose: Define how your brand sounds and feels to your audience.

    • Why It Matters: Consistency in messaging is key to building a strong brand.

    • Outcome: A clear Brand Voice and Personality Guide that will be your reference point for all communications.

    • Purpose: Design a client experience that keeps customers coming back.

    • Why It Matters: Creating a premium experience differentiates your brand and builds loyalty.

    • Outcome: A mapped-out customer journey with premium touchpoints.

    • Purpose: Build a cohesive online presence.

    • Why It Matters: A strong website is essential for credibility and sales.

    • Outcome: A planned, branded website ready to go live.

    • Purpose: Create a strong and cohesive social media presence.

    • Why It Matters: Consistency across platforms builds recognition and trust.

    • Outcome: A clear social media strategy with visuals ready to implement.

    • Purpose: Understand marketing fundamentals and create your plan.

    • Why It Matters: Effective marketing ensures your brand reaches the right people.

    • Outcome: A structured marketing plan with actionable steps.

    • Purpose: Plan and execute a successful brand launch.

    • Why It Matters: Launching well sets the tone for your brand’s future.

    • Outcome: A detailed launch plan ready to be executed.

    • Purpose: Ensure your brand’s growth after launch.

    • Why It Matters: Continuous improvement and engagement are key to long-term success.

    • Outcome: A roadmap for your first year, with a quarter-by-quarter guide to growth.

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FAQs

Seems expensive, What are the differences of prices/benefits between your course, hiring a designer & dYI?



The truth is, if you have over the budget to invest and want a custom brand experience, working with a designer might be a great option (find my 1:1 packages here). But if you want to build a powerful brand at a fraction of the cost and gain all the skills to refine and enhance your brand over time, this course is your perfect fit.

How long do I have access?

You have lifetime access! That means you can revisit the course materials whenever you need a refresher or want to enhance your branding strategy. All downloadable PDFs, templates, and resources are yours to keep.

I’m not a designer—can I still use this? Do I need special software?

Absolutely! This course was created with non-designers in mind. All the worksheets, templates, and branding assets are made on Canva, a free, user-friendly tool, so you don’t have to worry about complicated software.

The only slightly technical part is the logo design, but I’ll walk you through free tools and resources you can use to create a professional-looking logo.

How do I know this will work for me?

If you’re ready to build a brand that feels authentic, attracts your ideal clients, and stands out from the crowd, then this course is for you. This isn’t about getting clients overnight; it’s about setting a strong foundation and strategy for long-term growth. The tools and insights you’ll gain are the same ones I’ve used to help clients build businesses from scratch and rebrand with confidence.

How soon can I expect results?

This course is designed to help you build a strong, strategic foundation for your brand. The outcome I’m offering is a comprehensive Brand Strategy & Identity Design Guide that you will develop specifically for your brand. This isn’t a quick-fix course promising instant sales and clients. Instead, it's a sustainable, step-by-step system for long-term growth and brand recognition. The results you achieve will depend on your commitment to applying what you learn. Most participants notice a dramatic improvement in their brand clarity, presentation, and overall confidence within just a few weeks.

However, building a powerful brand is a journey, not an overnight success. If you’re ready to invest the time and effort to create something truly impactful, this course will give you the roadmap to make it happen.

I already have a business plan, do I need a Brand strategy?

Yes! Think of your business plan as your blueprint for operations and logistics, while your brand strategy is your blueprint for how you communicate, connect, and engage with your audience. A business plan is about structure; a brand strategy is about perception and experience. Together, they’re powerful, but a brand strategy will ensure your business speaks directly to your ideal clients.

I already have a business, is this for me?

Absolutely. Most people looking to rebrand lack a clear strategy, which is why they don’t get the results they want. Going through this Brand Strategy Cycle will help you understand what’s working, what’s not, and how to tailor your brand to attract the clients you want. Rebranding with a strategy in mind is the difference between an effective refresh and a failed attempt.

Can I take this at my pace?

Yes! The course is 100% self-paced. Whether you complete it over a weekend or spread it out over several weeks as you refine your brand it’s your choice.

Do I get updates if the course is improved or expanded?

Yes! When I update or improve the course, you’ll have access to all the new materials at no additional cost. Lifetime access means lifetime updates!

Step-by-step guidance, expert strategy, and brand identity design tools to build or rebuild your business.