Amelia Social Street

Amelia Street Social are a new band composed of Michaela, a classically trained vocalist accompanied on guitar by session musician David and his loop pedal. Their style is acoustic and percussive and they are based in London, aiming to attract bar gigs, open mics and weddings or other celebrations.

For their visuals, they asked for a logo inspired by classic French typography. Something that looked elegant, clean and minimalistic but with a modern twist. With this in mind, and inspired by their plans to grow their visibility across London, our focus was on creating a brand that’s unique and catchy. A look that has bright, captivating colours to illustrate the quality of their sound.

Materials developed

Discovery, Moodboard, Colour Scheme, Logo Suite Design; Logo Placement; Mockups and Business Cards


 

MOODBOARD CONCEPT

 

THE PROJECT